What we do
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Original Stories
Short films and brand narratives crafted to be remembered.
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Impeccable Frames
Striking photoshoots and key art that define how your brand feels.
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Digital Doubles
Character-consistent AI avatars for campaigns & content.
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Visual Tracks
Beat-perfect music videos. Mapped to rhythm. Cut like cinema.
Curated Creatives
This spec ad for Perplexity x Airtel delivers a striking commentary on the ripple effects of misinformation in society. The film uses a surreal, satirical metaphor—politicians, judges, news anchors, teachers, and even ordinary citizens gradually making chicken sounds and transforming into chickens—to show how blindly following unchecked information can turn us all into “murgas.” The narrative builds tension from a political rally to classrooms and newsrooms, illustrating how misinformation spreads like a chain reaction, shaping beliefs and behaviors across society. The ad closes with the message that truth should come from trusted sources, not the noise around us.
Perplexity x Airtel
Maaza - God Mango’s Gift to Humanity
In this playful and imaginative spec ad for Maaza, the sweltering heat of an Indian summer leaves children, commuters, and a young girl desperate for relief. Their cries reach the Mango God in space, who swoops in to save the day with a cooling blast. Suddenly, the earth is refreshed, mango rain showers down, and joy fills the streets as Maaza packs appear like gifts from above. The film ends with the celebration of life’s sweetest refreshment—Maaza, God’s mango gift to humanity.
About Baingan
Baingan is an AI first studio built on storytelling, cinematic craft, and emotion. We care about arcs that hold attention, frames that feel considered, pacing that breathes, sound that carries a moment, and color that sets the mood. If the final result does not make you feel something, it does not ship. We begin with AI content for social and we are growing into smart MVP apps. We are strong at prompting, character consistency, and on brand execution. We follow your brand guidelines for tone, typography, color, and logo use so every asset feels unmistakably you.
What we do
Brand visuals and photoshoots
Ads in video
Short films
Music videos
On brand execution with character consistent avatars and assets
MVP apps with vibe coding
Tools we are fluent in
For images we work with Midjourney, Krea, Gemini Nano Banana, Photoshop, Flux, Imagen, Ideogram, and Seedgram.
For video we work with Veo, Kling, Hailuo, Runway, Pika, Seedance, HeyGen, LTX Studio, Luma, and Wan.
How we work
Brief → Concept → Prompting and pre production → Generate or shoot → Edit → Variants → Ship
Clear plans, quick loops, on time delivery.
Why Baingan
Cinematic taste, story first thinking, and emotionally sticky outcomes. Fast and on brand with a process you can trust.
About the Founder
I’ve spent more than a decade building and scaling software products and services, managing accounts of global enterprises like Amazon, Cisco, Coca-Cola, McDonald's, Walmart, etc. as well as 100+ ambitious startups across marketplaces, health-tech, and mobility. I know how to turn a fuzzy vision into a clear roadmap and ship.
But there’s always been another engine running: the creative one.
I grew up obsessed with how things feel; the way a frame holds a breath, a chord lifts a moment, a story finds its shape.
Baingan is the product of that obsession: the place where software discipline meets cinema-level taste - brand visuals & photoshoots, ads, short films, and music videos crafted to move people.
If the final cut doesn’t make you feel something, we keep going.
- Arpit Bhutani
Contact
Tell us about your project by filling out the form, or reach out by phone or email.